The Value Engine Multiplier

Maria Trysla

Revenue Architect · Fractional GTM Leader · 2x SaaS CEO

Companies don't scale because they work harder—they scale because they build revenue systems that outlast a single leader. Maria spent 30+ years in operating roles and two turns as CEO of PE-backed SaaS companies, building architecture to make growth forecastable and enterprise value defensible.

She works with founder-led and PE-backed leaders approaching succession, sale, or scale—building the revenue engine that keeps running after the baton passes. Her assessment, the Value Engine Multiplier, maps exactly how value is created, multiplied, or quietly lost across your organization. The Value Engine Multiplier is a starting measure for the Maestro-level Leaders Journey.

65% revenue growth in three years — opened an overlooked vertical stream, no added headcount
$15M in incremental revenue built through retention and expansion architecture post-merger
$10M pipeline increase in six months, moving a fast-growing company beyond founder-led sales

MBA, DePaul University · BS Business Administration, University of Nebraska–Lincoln

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